Just being good at your job or running your business well does not imply or often even require particular skill with words.  However, well written documents and presentations are crucial elements in the search for effective business communication.   It often happens that an opportunity to capitalize on a recent business success is missed because the businessperson does not have the necessary skills to tell prospects and/or customers about this development in an effective or timely way.

In addition, many people lack the confidence or experience to ad-lib even the shortest presentation and would feel infinitely more comfortable reading a well-prepared, well-structured and well-written speech, which delivers an effective message in the shortest time.

In addition to his poetic and narrative writing skills, Ken Wood is an accomplished writer of business and corporate materials and offers an affordable service to provide many forms of business communication including but not limited to the following: 

• Speeches and presentations

• Standard letters/Mailshots

• Slogans and Buy-Lines

• Marketing materials

• Corporate messages

• Web site text

• Advertorials

The Importance of Words

While the actual content of a presentation may only account for a small amount (7%) of its impact on the listener, with the rest made up of voice and body language, try doing a presentation without any words at all.  In the same way, while petrol makes up only a tiny percentage of the weight of your car, try going anywhere without it!  It follows therefore that it is much easier to build a powerful, effective, impact-making presentation around a well-written script, than it is with a few scrappy sound-bites!.  If you don’t have confidence in what you’re saying, how can you expect anyone else to?

Why Ken Wood?

As former Managing Director of an international software business, Ken is uniquely qualified to provide this service.  His role brought him face to face with business issues involving sales and marketing, product life-cycle, customer service levels, human resources, finance, and so on. 

In an industry known for documentation being produced by programmers while enjoying a cup of tea after finishing writing the program, and manuals being faded copies of poorly typed pages, Ken pioneered the establishment of a professional Publications department with a staff of full-time technical authors, responsible for all User Manuals, Marketing materials, etc., and even all internally used paperwork. 

Ken continued to be personally involved in production of system and training documentation, working closely with the Technical Authors, and in particular wrote much of the marketing materials used by his company, which was known as having the best documentation in the business, with customers and prospects frequently commenting on the quantity, quality, and most importantly, the usefulness of materials supplied.

Call now on 020 7538 5516 or Email at hello@scribblingrivalry.com to discuss your Corporate or Personal writing needs.

The pen is mightier than the sword.  Wield it!